EMILY THOMAS
VCU Brandcenter
G-STAR RAW RETAIL CONCEPT

G-Star Raw

The Ask: Create a holiday retail concept that is experiential for G-Star’s Oxford Circus Flagship. Include an in-store fixture designed entirely of up-cycled materials that resonates with the G-Star brand and its customer.

The Concept: An in-store Hennessy bar to further promote G-Star’s collaboration with Hennessy liquor. A fixture in the shape of a tree made of recycled Defender metal.

G-STAR RAW RETAIL CONCEPT

G-STAR RAW RETAIL CONCEPT

The Ask: Create an experiential holiday concept for G-Star’s Oxford Circus Flagship. Include an in-store fixture designed entirely of up-cycled materials that resonates with the G-Star brand and its customer.

The Concept: An in-store Hennessy bar to further promote G-Star’s collaboration with Hennessy liquor. A fixture in the shape of a tree made of recycled Land Rover Defender metal.

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MOODBOARD

MOODBOARD

MATERIALS

MATERIALS

PLANOGRAM

PLANOGRAM

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BAR INTERIOR CONCEPT

BAR INTERIOR CONCEPT

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STORE DIAGRAM

STORE DIAGRAM