EMILY THOMAS
VCU Brandcenter
RIVER ISLAND BRANDING PROJECT

River Island

RIVER ISLAND BRAND EXTENSION

RIVER ISLAND BRAND EXTENSION

The Ask: Create a brand extension for a fashion brand of your choosing.

The Concept: City State - an athleisure apparel brand for River Island

Brand Information: River Island is a British apparel brand. My team and I conducted brand research to identify a void in River Island's assortment. Two teammates were exchange students from London and worked at River Island’s Headquarters, making our research extensive but fun!

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