Hi there! Thanks for stopping by!
I like to say I’m happily dancing at the intersection of strategy & design. I love to help brands imagine (& sometimes reimagine) their purpose. My favorite type of this imagination is through products, services, brand experiences or retail spaces that have never existed before. Whether I’m thinking of a new product or strategy to solve a problem, I’m constantly thinking of the story and design that encapsulate it. The inception of products and brands is intriguing, and rewarding when getting to see such a process from start to finish. I use what I know about culture, human behavior, and what I feel in my gut to build strategies and design concepts built to last.
In my free time I try to be healthy (sometimes). I teach cycling and barre classes, and love group exercise in general. My love for biscuits and cycling are quite conflicting. Sometimes you just can’t help what you love. I’m currently a master’s candidate at the VCU Brandcenter, and I’m always looking for new people to meet and stories to tell. Let’s chat!